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In our interview, Jacqueline tells her incredible story of tenaciously bringing sexy kit out of the back alley and on to the high street. Facing resistance from what was once a male dominated industry that deemed women “uninterested in sex”, Jacqueline’s vision empowered women to take an equal role in the bedroom, as well as in the boardroom, of Ann Summers. She shares tales of receiving a bullet in the post prior to her Dublin store opening, the importance of in-store Pleasure Experts, and Apple’s take on the iGasm…! Her down-to-earth business instinct is an inspiration.