LeadersIn interviewed Evan David, BBC’s well known broadcaster, who recently wrote the book “Post Truth”. 

Evan reflects on the low-level dishonesty Era we seem to be living in. Evan discusses politicians communications stragegies such as the Donald Trum and Nigel Farrage and more generally in the world of business. 

How did we get to a place where bullshit is not just rife but apparently so effective that it’s become the communications strategy of our times?  “We have surely reached the peak of bullsh*t and something has to change”.

Evan sets out the surprising logic which explains why bullshit is both pervasive and persistent.

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