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“Cater To The Youth Culture” Says COO At China Youthology

Lee brings his expertise as COO to the interview table as he discusses China Youthology, a leading innovation consultancy offering cultural foresight and youth driven change to help purposeful businesses create value and meaning. He discusses how important catering to the youth consumer is, and identifies where many companies go wrong in the research phase. Whether you’re looking for advice as developing professional, or a legacy executive trying to better understand how to incorporate the youth voice–Kevin Lee shares it all in our exclusive interview.

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