“People only buy when they're ready to buy. Not when you're ready to sell”Drayton Bird, Marketing guru, Drayton Bird Associates
Technology is moving faster than ever, there are more opportunities, and yet more threats to your business, than ever before. We're living in a fast-changing environment, product lifetimes are shorter and the need to replace products come sooner. Customers are even more sophisticated, segmented and demanding. They also expect more in every way, including customization, service, newness, quality and price. In this environment, it's the companies that embrace an innovation culture that will succeed. Here you'll learn from the experts.