Profile on Emerging Leader Keisha Howard: “I thrive on hearing other people’s perspectives”

“I have the capacity and passion and resolve to believe that our efforts will lead to outcomes that our beneficial for me, my team, our clients and our community. That unwavering belief has motivated me for at least a decade.”

By: Leah Kinthaert, Contributor


There are expected to be 2.7 billion gamers in the world by 2021; gaming is particularly popular in parts of Asia, where it’s a $71.4B dollar industry, gamers are superstars and millions watch competitive gaming. In the US, it’s a $22.4B industry, known to be responsible for many technology discoveries and advances. 66 percent of the general U.S. population are gamers; there are more women gamers over 18 than boy gamers under 18, and the average female gamer is 43. Keisha Howard founded Sugar Gamers over 10 years ago. She’s created a unique community, united not only by common interests in gaming and geek culture, but by the mission of promoting diversity and inclusiveness in a space that often suffers from the lack of it. Her journey has afforded her the opportunity to work with brands like SYFY, Watchmojo, AT&T, HBO, Nintendo, HTC, Microsoft, Google and more. She has been a speaker at CES, Virtual & Augmented Reality World Conference & Expo, Toronto, Evo, E3, TedX and was named one of 5 “Black Gamers You Need to Know.” We got a chance to chat with Howard last month about leadership.

LeadersIn: “What leadership attributes do you believe have helped you get your organization Sugar Gamers to the where it is now?”

Keisha Howard: “I believe that intrinsically people aren’t just motivated by money. People have hope, and dreams. They need spaces to be free to express themselves and have creative outlets, while being warmly supported.  I thrive on hearing other people’s perspectives and learning about their past experiences. This allows me to take many different pieces of information into consideration when deciding which direction to take the organization.”

“I have to manage the idea of uncertainty well. Even after careful thought and consideration, there are still unknowns.”

“Knowing this allows me to persistently stick with the challenges that comes with leading an organization rather than scrap projects and leave it all behind. I have faith eventually we will solve the problems, even I’d the answers arent clear immediately.”

“Lastly, I have the capacity and passion and resolve to believe that our efforts will lead to outcomes that our beneficial for me, my team, our clients and our community. That unwavering belief has motivated me for at least a decade.”