Richard Reed

Co-founder at Innocent Drinks

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“I personally believe the most important business decision one ever makes is who you get to join your business”

Richard Reed

Co-founder at Innocent Drinks

“You don’t create a culture; it’s the people that you recruit”

Richard Reed is co-founder of one the most recognised brands in the UK; Innocent Drinks.

As well as being a world-class entrepreneur he has also made Britain (and other markets lucky enough to sell the Innocent brand) just that little bit healthier. Alongside his Cambridge University graduate friends, Jon and Adam, Richard grew Innocent from zero to culminate in a massive exit to Coca-Cola.  

He’s now moved on to making peoples live better (outside of Innocent). 

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