Philip Kotler

Author at Business and Marketing Guru

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“Please Mr or Mrs CEO, please visit customers. Do you know that Jack Welch, who we admire greatly as the former President of General Electric, when asked the question ‘How much of your precious time do you spend with your customers?’, said, ‘Fifty per cent of the time’. Even with a lot of other things to do – he’s got to do financial reports and public relations – he manages to spend 50 per cent”

Philip Kotler

Author at Business and Marketing Guru

“I always tell leaders: you innovate or you stagnate. Sure, sometimes innovations fail, but stagnation is a sure failure”

Dr. Philip Kotler is the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management at Northwestern University.

He is hailed by Management Centre Europe as “the world’s foremost expert on the strategic practice of marketing.” In 2008, the Wall Street Journal listed him as the 6th most influential person on business thinking – he’s also just a whole round great chap… 

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