Markus Kramer

Former CMO at Aston Martin

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“Building a sustainable competitive advantage is all about understanding your customers you really have to spend time on the front line – at events, in dealerships, wherever they are”

Markus Kramer

Former CMO at Aston Martin

“You have to intrinsically feel and understand who these people are and why people buy your products and your brand”

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Markus Kramer is currently Partner at Brand Affairs and an Expert at Powering Brands. 

In his previous role, he ran the worldwide Marketing department for Aston Martin. He builds teams and marketing frameworks to enable powerful, consistent, and efficient brand delivery in multi-market environments.

Hi previous work spans seven years of brand, marketing, and retail network development for the Harley-Davidson Motor Company, as well as a number of automotive Marketing, Sales and Retail Network Development positions at other brands. Markus started his career in architecture, however he quickly realised that houses and buildings become static shells once complete.

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