Edward de Bono

Author at Six Thinking Hats

Image of Edward de Bono
“Customers on the whole are good at telling you what they like and don’t like, but you shouldn’t rely on them to come up with the big innovations and big breakthrough ideas”

Edward de Bono

Author at Six Thinking Hats

“Leaders do not spend enough time on thinking”

Edward de Bono is the originator of the concept of Lateral Thinking, which is now a firm entry in the Oxford English Dictionary.

Dr de Bono was born in Malta. As a well-established academic, de Bono was a Rhodes Scholar at Oxford and holds an MA in psychology and physiology from Oxford. He is a Professor at many leading institutions around the world. He is an author of many best-selling books, and is known as the world’s leading authority on thinking.

Share on