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Drayton Bird

Marketing guru
Drayton Bird Associates

Drayton Bird has been named by the Chartered Institute of Marketing as one of 50 living individuals who have shaped today’s marketing, other names included Kotler (whos’ on this site), Peters and Levitt (not on this site…yet).

David Ogilvy, the late advertising legend, said he “knows more about direct marketing than anyone in the world. His book about it is pure gold. His speeches are not only informative, but hilariously funny.” Campaign named him one of the 50 most important individuals in UK advertising during the previous 25 years – “the only universally acknowledged point of creativity in the direct marketing world”.

Drayton has written a book called Commonsense Direct Marketing (1982), which is now in its fifth edition. Published in 13 languages, it is the best-selling British work on the subject. A reviewer of his book, How to Write Sales Letters That Sell! said, “The only book the subject should ever need. I just hope no one tries to do better.” He has worked with many of the world’s leading brands, including American Express, British Airways and Microsoft. He has also worked with major advertising agency groups, including Y & R, JWT, FCB and Leo Burnett.