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Antony Barton

Director of Global Insights & Analytics
Intel

Antony Barton is the Director of Marketing Research and Analytics at Intel Corporation.

His responsibilities include the day-to-day management of the Marketing Research and Analytics team that is responsible for driving consumer and business insights into Intel’s marketing strategy, brand, creative, partner marketing, media mix planning, and retail marketing functions. Insights derived from traditional primary research methods (attitudinal-based); and analytically-oriented methods (behavioral and transactional-based). Before working at Intel, Mr. Barton worked at American Honda in new product development; and prior to that, was Director of Research at Washington Policy and Analysis, Inc., an international energy consulting firm based in Washington, DC. He has a Master’s Degree in International Economics and International Relations from the Johns Hopkins University School of Advanced International Studies (SAIS).