15 Female Founders Share What Inspired Them To Begin
Insights With TrendHunter CEO, Jeremy Gutsche
AI and AR Research Tackling Real-World Problems says Facebook’s Director of Research
Innovation is Keeping the Balance Between Creativity but Staying Practical
The Initial Spark Of Creativity Is More Important Than Intelligence
Creativity And Innovation Starts With Trust & Freedom
How Leadership Affects Culture
Qualities Of A Good Leader
Female Founders: Will Their Ascent Change the Corporate World As We Know It?
At the Fuse in Focus Conference, earlier this May–our strategic media partner offered an inside look into the fireside chat between Steven Rojas and Stephen Gates.
By: Paul Miser
It was a great discussion in how digital is finding its way into design leadership by creating digital experiences that matter. Being a “digital guy,” I kept finding myself nodding along with the discussion as Steven & Stephen talked about the experiences that they’ve been involved with and how those experiences and interactions built moments for the brand to come to life.
Just do it. If you’re not trying to implement digital experiences for your brand, you’ll never learn. If you have an insight or a thought, implement it quickly and learn.
If you make a tech decision for your brand and your audience, stick with it. The biggest fear from corporations is that we’ll alienate our consumers, but as was mentioned, “if the consumer doesn’t get it, you’re not the brand for them.”
Digital isn’t about jumping into new technologies, but crafting experiences that ease or expand the consumer’s interaction with the brand.
Design now has the power to change business as it did during the industrial revolution.
When designing, look for moments of failure. Those are the moments to evolve and become a better brand.
Empower your design team. Some designers work to keep their job, rather than doing their job.
Paul Miser is the CEO, Co-Founder of CHINATOWN BUREAU, a Digital Product Studio & Consultancy based in NYC. They aim to solve real business problems with a Digital Product mindset operating as a diverse, digitally-experienced SWAT team. He can be emailed at email@example.com.
*This article first appeared on www.knect365.com/design-brand-strategy/
Strategic Media Partner
Planning Corporate Sustainability Programs: Seven Leaders on Where to Start
8 Experts On The Top Corporate Sustainability Issue Right Now
All Rise Series: How Can the C-Suite Foster Diversity?
Sign up to our newsletter for updates on live events in your area, new content and interviews