Roscoe Williamson

Roscoe Williamson is the Global Creative Strategy & Innovation Director at MassiveMusic & Songtradr, known for his visionary approach in establishing innovative brand sounds. With an impressive portfolio, he has led sonic branding projects for renowned clients like Colgate, the Premier League, O2 (Telefonica), and TikTok. Notably, Roscoe collaborated with Samsung to develop their voice assistant, Bixby. He has shared his insights as a guest speaker on BBC Radio4 and at various conferences worldwide. As a contributing writer for Creative Review and Branding Magazine, Roscoe's expertise is widely recognized. His remarkable achievements include accolades from Cannes Lions, D&AD, The Clios, and Transform.