Marketing

The customer, innovation and Microsoft Messenger

His personal story from architect to CMO of Aston Martin

The essence of maintaining Aston Martin’s strong competitive position

Making the most of opportunities in strategic growth markets: China and USA

Growing a truly global brand with Aston Martin

Incorporating innovation and passion in building great brands

Why in a downturn it’s better to give extra value than discounts

Making sure your brand embodies a few core values

How charm will set you apart in marketing

The art of building a brand and the power of word of mouth

How to be a world-class sales performer

Marketing lessons from innocent’s success