Taking risk and following your gut throughout your career
Why great companies reinvent themselves and spot trends early
Do the big innovations and breakthroughs come from management or customers?
Does innovation come from customer or management?
Does innovation really come from top management rather than the customer?
The case study of innovation on a massive scale
Don’t kill an idea
Never see failure as abject and learn from your mistakes
The biggest risk is taking no risk at all
Inspire your people for great ideation
Great ideas start as brittle, small and tiny things
Making peer review a marketing and innovation opportunity