Taking risk and following your gut throughout your career

Why great companies reinvent themselves and spot trends early

Do the big innovations and breakthroughs come from management or customers?

Does innovation come from customer or management?

Does innovation really come from top management rather than the customer?

The case study of innovation on a massive scale

Don’t kill an idea

Never see failure as abject and learn from your mistakes

The biggest risk is taking no risk at all

Inspire your people for great ideation

Great ideas start as brittle, small and tiny things

Making peer review a marketing and innovation opportunity