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Robert Senior on love, emotion, actions and sales are closely aligned …
Robert Senior, CEO Europe, Middle East and Africa, Saatchi & Saatchi
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Profile: Robert Senior
Robert Senior is CEO of Saatchi & Saatchi, Europe Middle East and Africa and the Saatchi & Saatchi Fallon Group (SSF)*. Senior joined Saatchi & Saatchi in 2007 as UK CEO of SSF and was appointed Chairman of the Worldwide Creative Board in 2010.
Senior founded Fallon London in 1998 with four other partners. Together they grew the business from a start-up to a 190 person strong multi award-winning agency, famed for work on Skoda, BBC, Sony and Cadbury and were named Campaign Magazine’s Agency of the Year in 2006 and 2007.
Prior to founding Fallon London, Senior spent five years at DMB&B working predominantly on Procter & Gamble and in 1994 joined Simons Palmer, which later merged with TBWA.
Senior was educated in Frankfurt, the Netherlands and the UK and has a degree from Durham University. He is a qualified Austrian ski instructor and has taught in Austria Switzerland and France. He is a founding partner of French Mountain Property which renovates alpine farmhouses.
* The Saatchi & Saatchi Fallon Group is a mini-group within the Publicis Groupe that aims to drive growth and creative excellence across Saatchi & Saatchi and Fallon.
More information: www.saatchi.co.uk