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Philippa Snare on why innovative product must cannibalise previous product
Philippa Snare, CMO, Microsoft
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Profile: Philippa Snare
Philippa has worked in the internet industry for over 17 years and is a qualified web developer and MBA Graduate.
She began at Scoot, building a dotcom business in the Classified Ads area before being offered a role at Yell as Business Development focusing on distribution with multi-national and global partners.
In 2000, Philippa joined Microsoft in MSN and grew online Services by 300% in advertising revenue, she has subsequently managed PR, Marketing and Strategic initiatives for Microsoft in the UK and continues to demonstrate thought leadership and driving positive change.
In her spare time, Philippa is passionate about technology, horse riding, and travelling, she currently plays Polo for Ascot Park in the UK.
Philippa did an interview with LeadersIn at the CMO Exchange in London in July 2012.
More information: www.microsoft.com