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Edward de Bono on the A-Z of creative thinking in business

Edward de Bono, Professor, edwarddebono.com


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2 comments on "Edward de Bono on the A-Z of creative thinking in business"

  • Lina

    about 1 year ago

    This was excellent. Recognising that our children are the future leaders, scientists, teachers etc, we have a massive responisibility to train our children how to think differently.


    Why are we not teaching creativity techniques in schools? Should this also be part of every university degree regardless of the subject?

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  • 184274_10150190438942678_3240268_n_thumb
    KameliyaKamenova

    8 months ago

    I like the idea that the creativity is not a magical thing, but a skill, which could be developed and this thing depends on the people themselves.

    But nobody could teach you how to be creative - you have to develop it by yourself.

    And yes, the creativity is not just being different or funny (as many people in the ad agencies think - a sad big mistake I would say), because everything in this world has a meaning only when it has a value. So is the creativity.

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Edward de Bono is the originator of the concept of Lateral Thinking, which is now... Arrow_down


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