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LeadersIn Business (UK) #12 Previous Next
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Robert Senior
CEO Europe, Middle East and Africa, Saatchi & Saatchi
Website:
www.saatchi.co.uk
About Robert Senior
Robert Senior is CEO of Saatchi & Saatchi, Europe Middle East and Africa and the Saatchi & Saatchi Fallon Group (SSF)*. Senior joined Saatchi & Saatchi in 2007 as UK CEO of SSF and was appointed Chairman of the Worldwide Creative Board in 2010.
Senior founded Fallon London in 1998 with four other partners. Together they grew the business from a start-up to a 190 person strong multi award-winning agency, famed for work on Skoda, BBC, Sony and Cadbury and were named Campaign Magazine’s Agency of the Year in 2006 and 2007.
Prior to founding Fallon London, Senior spent five years at DMB&B working predominantly on Procter & Gamble and in 1994 joined Simons Palmer, which later merged with TBWA.
Senior was educated in Frankfurt, the Netherlands and the UK and has a degree from Durham University. He is a qualified Austrian ski instructor and has taught in Austria Switzerland and France. He is a founding partner of French Mountain Property which renovates alpine farmhouses.
* The Saatchi & Saatchi Fallon Group is a mini-group within the Publicis Groupe that aims to drive growth and creative excellence across Saatchi & Saatchi and Fallon.
Robert Senior's videos
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Robert Senior - Full Interview at Leaders In Business Nov 8th
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Robert Senior on 2 key lessons from Steve Jobs: outrageous belief and focus…
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Robert Senior on as a leader set a course – even if you’re not sure – be decisive!
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Robert Senior on don’t cut your core asset in downturn and it sure isn’t a time for mediocrity
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Robert Senior on don’t kill an idea
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Robert Senior on great ideas start as brittle, small and tiny things… the key is to test them and allow them to grow
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Robert Senior on Have a disproportionate amount of talent – but be good at hiring them!...
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Robert Senior on Inspire your people for great ideation…
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Robert Senior on Leaders listen first, decide and then act….
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Robert Senior on love, emotion, actions and sales are closely aligned …
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Robert Senior on love what you do, compete and then work hard at what you – this is the key to success
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Robert Senior on never ever be rude to any stakeholder, client, employee or even waitress!
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Robert Senior on never see failure as abject and learn from your mistakes…
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Robert Senior on the biggest risk is taking no risk at all… spending money on mediocrity and playing it ‘safe’
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Robert Senior on the foundation of your company should be based on hopes, dreams and a vision
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Robert Senior on the power of dreams, positive energy and hope in business and everything
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Robert Senior on we’re living in a VUCA world – vibrant, unreal, crazy and astounding
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Robert Senior on We’re living in the age of NOW!



